Up your content game with content briefs

Content management is a complex and somewhat frustrating process, especially when the content received isn’t what you had in mind – or worse, doesn’t align with your brand or strategy.

What happens next is tons of emails, messages and meetings to try and get everyone on the same page. And then the fun and games truly begin with the rewrites and edits taking place. The sad thing is that this could have all been avoided by simply creating a content brief.

So, what is a content brief?

This is a document containing all the important information related to the piece of content being drafted. The content strategist is the one that generally compiles this, or the in-house editor or SEO expert. These are the people that have the most expertise and should be able to draft a solid content brief.

Of course, different teams will have different approaches to getting the job done, but the bottom line is that this document becomes the guide that a writer will use to draft a piece. Provide the correct insight and guidance and it will show in the end result, fail to do so and watch the chaos unfold.

It’s clear to see why a strong content brief is important

In case it wasn’t already obvious, a content brief can help you streamline the writing process and ensure that no one wastes their time on a task with no information. Consider it the writer’s checklist, if it’s listed it will be done. As simple as that.

Of course, when it comes to content briefs, managing them is just as important as creating them. And in some cases, there will still be questions related to the work. A clear, digital system makes it easier than ever to manage the process and view the progress made on the writing assignment. And this is where Monday.com steps in.