Good marketing plans can address SEO, content development, email marketing, social media marketing, leadership, and more.

As technology advances, you can continue to compete with digital marketing software that removes advice and stress from the marketing process.

Not all marketing software is available for your business. How do you know which marketing automation solution to buy?

This article will give you a detailed look at the different pieces of marketing software that can help you streamline your marketing processes and grow your business. These solutions can make a huge difference in staying relevant and becoming a master of marketing.

Why do you need marketing software?

Marketing software can help you simplify and automate marketing at all stages of the process, simplifying and saving time for everyone.

That’s why the marketing software business is booming. The value of this industry is estimated to reach $ 14.15 billion in 2024, which is almost three times the growth since 2018. 

Good marketing management tools are designed to improve customer relationships and drive business growth. The ultimate goal of the marketing platform is to move potential customers through the marketing funnel.

Of course, there are different types of marketing software. The different platforms you can choose from cover many different categories. Some of these categories include, but are not limited to:

  • SEO (search engine optimization) analysis tool
  • Multi-channel marketing
  • Analytics
  • Social media
  • Email

It is important to realize that marketing automation software is not a crutch. It is an essential tool to help you measure your efforts against today’s competition. Marketing software automates some of the most common and repetitive tasks of a day in a digital marketing agency. It also facilitates the creation of real-time analytical reports to monitor marketing effectiveness.

In addition, many marketing automation software has improved functionality when used with custom templates on

Here are some of the best marketing tools that can be optimized by integrating them with templates.

Mouseflow to understand your users and improve conversions

Their tools, which include session playback, funnels, temperature maps, and feedback surveys, make it easy for you to analyze large amounts of analytics data into useful information about how your users perceive your site. Find issues, user interface improvements, friction points, outages, and more.

There’s no need to look at every shot because Mouseflow automatically identifies friction events and marks sessions with them. Conduct surveys that gather feedback every time a user feels they’re stuck on your site, giving you a chance to save your experience. Another bonus is that Mouseflow also integrates easily with your Work OS (like so that everyone gets to the same page after a product launch, completed campaign, or even support incident.

Mailchimp for email marketing

This tool manages and creates the email campaigns that are necessary for your content marketing efforts while maintaining your contact list.

Mailchimp also suggests which email topics and offers will work best as part of your content marketing strategy. It has many templates that you can use to create stylized emails without knowledge of design or coding.

Hubspot for an all-in-one marketing center

Hubspot is a marketing automation tool designed as a place where all your marketing channels can come together. It’s an automation platform that helps you create and share content.

Hubspot gives you the ability to track and manage all the different advertising campaigns you place through your marketing strategy. This means that everything from Instagram and Facebook ads to Google ads can be analyzed, edited, and viewed from one central location.

Wibbitz for video content marketing

Wibbitz is an online video editor that makes it easy to create short and compelling marketing videos for social media, blogs, websites, or email. With Wibbitz, anyone can make professional-looking videos, even if you don’t have any experience yet.

You can create video versions of blogs, case studies, testimonials, reports, data and research, tutorials, or promote events, webinars, content, product launches, and other marketing campaigns.

SendPulse for Chatbot users

The Omnichannel marketing platform SendPulse is the perfect place to enhance your campaigns with chatbots.

Chatbots can simplify your sales support/workflow tasks and make it easier for your team to focus on more important tasks. With the intuitive SendPulse chat creator, it’s easy to design auto-replies and shop routes for Facebook Messenger or Telegram. SendPulse users will be able to create scripts for both messengers and create a widget for multi-channel subscriptions. This allows your customers to choose their preferred communication channel to connect with your brand.

SurveyMonkey for conducting marketing research

SurveyMonkey is a well-known low-cost online survey tool that helps you collect important customer data through survey design, testing, and analysis. It has become the market leader in the field.

You can design surveys with an impressive number of templates and even create quizzes that SurveyMonkey automatically selects for you.

Hootsuite for social media marketing

Need a tool to help you create and schedule social media posts for any network in one place? Look no further than Hootsuite, which is known as the most trusted social media management platform in the world. 

In addition to planning and publishing, Hootsuite helps social marketers save time by responding to DMs, comments, and notes in a single inbox, and provides all the data you need to track your performance.


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