Clear, colourful presentations can help you convey your ideas and inspire your audience, whether you’re working on a plan for an internal marketing project or an external presentation.

You can use the power of Gantt charts for marketing purposes, increasing team interaction and organizational support for team planning.

What is a Gantt chart?

A Gantt chart is a visual tool that uses coloured horizontal bars to show progress toward goals over time.

Although commonly used for project management, Gantt charts for business planning can help you plan your timeline and deliverables to achieve better results.

Along the horizontal axis, you have a timeline with the start date of the marketing plan on the left and the end date on the other end.

Tasks your team needs to complete appear at the top of the Gantt chart first, with longer-term tasks appearing further down the list. Since each vertical bar represents a different activity, you can see how they stack up to better allocate time, human resources and financial resources.

Organizations can manage marketing campaigns and achieve their goals effectively using this rich resource. Unlike most charts and graphs, which measure KPIs after a project or campaign, a Gantt chart provides you with real-time progress data.

This quick response is especially useful for organizing marketing activities. Creating a Gantt chart is easy once you know what you want to accomplish, and when and how to get there.

Although your Gantt chart is unique to your needs, most charts share a few things.

This is what you need when creating a Gantt Chart for a marketing plan

Every Gantt chart is different, but each type uses vertical bars to represent the timeline of work in a project with major activities and tasks listed along the way. You can also use this visual to show how the work in a marketing strategy depends on each other for successful execution, and clues like lines or arrows to represent these dependencies. Important features of any Gantt chart include:

Actions: Actions that need to be taken to complete the project plan
Subtasks: tasks connected to the main task
Project owner: the person or group responsible for the project
Duration: the time required to complete the task, shown by the length of the vertical bar, shown in months, weeks, days or even hours.
Milestones: Important points on the road to success

You can quickly create a Gantt chart for your company’s marketing strategy using the smart tools at includes Gantt chart templates that you can customize for any sales project with easy drag-and-drop functionality. You can set multiple task owners, statuses, milestones and task dependencies with a click – no learning curve is required.