Digital asset management means taking all your important assets and storing them in one accessible place – like

To truly understand digital asset management, it’s best to consider each of the 3 terms separately and put them all together. Digital, of course, means everything online.

A digital resource is any piece of digital content, with metadata that describes what it is and how it is used. Digital resources can be digital text files, audio files, images, videos, interactive media, or multimedia.

Management, in this case, refers to managing data: the act of cataloging and storing data in memory so that you can find it later. While asset management is as valuable as business, digital asset management is just the beginning of creation.

Various tasks fall under the DAM system: acquiring digital assets, organizing them, documenting their metadata, protecting them from damage, loss, or theft, and restoring them to law. If someone in your company needs an infographic for a website, for example, they can go to a digital asset manager, who knows exactly where to find it.

Nowadays, the term “digital asset manager” can also refer to DAM software. The easiest digital asset management software to manage databases. Some more powerful tools can automate storage and retrieval, or allow managers to modify digital assets in a database.

A security plan is important because a large number of digital assets are proprietary. Some databases allow managers to sell digital assets to clients. As digital assets become increasingly important in marketing across industries, there is a growing demand for customizable, flexible, and user-friendly digital asset management.


Why is digital asset management important?


An effective DAM solution can save businesses a lot of money. Poor asset management hinders growth, but good asset management can boost it further.

Let’s say you pay an employee $25 an hour. This employee spends 8 hours creating digital content for the latest marketing campaign, saves it to their hard drive, and goes home for the weekend.

On, you will notice that this user’s computer has increased in power. Digital content is gone. They will spend another 8 hours rebuilding it and rebuilding the metadata from scratch. The $200 you paid them to create in the first place is lost – the direct financial cost of poor digital asset management. With a centralized database, you can recover lost assets before you even finish your morning coffee. Even without a one-time disaster, failing to organize your property can cost you dearly.

These days, few organizations can live without online content. The bigger a business grows, the more content it puts out there. All content should maintain consistency and accuracy. It’s called a digital punch, and it’s like a drag-and-drop.

Without digital asset management, your ability to monitor any content is greatly reduced. Either you’re limiting the number of sales you can make, or you’re overdoing it, and you’ll have to post something embarrassing, like a video calling the wrong age, or an infographic. low-res it turns into a meme.


But when things go well, you always reduce your workload.


Your creation is limited to responding to requests for digital assets instead of, you know, creating.

Requests from other creators, third parties, partners, and customers. Wouldn’t it be easier if all of these people could get their assets from one place to work independently and know that they are in line with the latest corporate identity strategy?

This is exactly why digital asset management is important. There is one more thing we need to cover here: security.

When your organization relies on intellectual property in the form of digital assets, a cyber attack poses an apocalyptic threat to your bottom line. These attacks can come from your group.

Many attacks begin with the theft of a user’s identity and slowly move to other users’ access to data. But Varonis reports that 64.3% of all companies have more than 1,000 digital files that each employee can access for free.

Digital resource management systems are not limited to libraries. It is also safe. With the right management, you can enjoy the assurance of backing up your digital assets in the cloud, without worrying about a potential hacker.