There is nothing more fun, expressive, and profitable than putting my words on the web for everyone to see. This is why project management is so important to my process. Many bloggers eventually switch to some form of project management software. Here are some reasons why:


1. Blogging

Blogging requires organization. Although it is really fun to combine my creative energy and ideas with an essay, there is a lot of preparatory work involved in writing an essay. Our process usually starts with keyword research using SEO tools. Once I have a list of possible topics and topics, we use to build a database of articles and prioritize. Finally, the articles written end up in the editorial calendar, so that we know when the articles are published online, and when to share them with our mailing list.

Also, many people are surprised at how much work can go into writing a blog. Although the final word is mine, some background work and research are done by freelancers. I give ghostwriters access to my board on, allowing them to follow, read comments, and rate their progress on each blog. Instead of sending emails back and forth, we communicate directly on the platform, which saves my inbox and handles all of our communications. Everyone appreciates it.


2. Links to PR Workflows

Anyone who blogs with search engine optimization (SEO) in mind knows that creating content for your site is only half the battle. The other half is convincing Google that your content is valuable on its search engine results page (SERP).

Although the quality of Google’s algorithm is not well understood, all marketers agree that one of the best ways to ensure that your posts are approved by Google is to get backlinks from popular web publications. Inbound links to your site are a strong sign of trust for Google. So when the algorithm decides which ranking to place, the ones with that backlink power usually rank higher in the SERPs. Publishing blogs on other websites is not as easy as it may seem. It cuts hair fast. There are dozens of ways to get links to your site, including through link exchanges, PR, and guest posting. Also, there are often hundreds or thousands of target sites. For many search marketers, that means a blank page with columns including contact information, ratings, owners, and descriptions.


3. Relationships

When it comes to recruiting potential leaders, things get complicated. We needed a way to see our incoming leads, schedule calls, and send sales. We need the basics of customer relationship management – CRM. In addition to the Gmail integration that we found very useful, makes it easy to use other numbers that integrate with modern applications.

All this allows us to run our blog like a business. We have a sales pipeline with revenue estimates and contract timelines and follow-up status for each customer. Running our system in this way allows us to develop each potential customer through the funnel and re-apply to mature prospects to get their business. has many entries that are useful for running your business.



Calling just a CRM or just a project management tool would be an understatement. With so many different workflows related to blogging, guest posting, and maintaining relationships with our customers, allows me to go faster and make more money.


We can help you set up this integration for your blog and so much more. And by partnering with Platinum Partner Syscor, you can rest assured knowing that your setup will be seamless.