Although the word ‘hyper-automation’ may strike fear into many, when broken down the concept isn’t that hard to understand and appreciate the importance of. This is even more true when we tell you how hyper-automation is set to benefit your life.

The Definition Of Hyper-Automation

It is all about harnessing the power of a powerful set of digital technologies. Its power comes from the fact that it uses a variety of tools, to automate a process, rather than just a single one.

Tools that hyper-automation utilises are, for example:

The goal of hyper-automation is to automate tasks which were previously performed by humans. These tasks are low-level and repetitive, which can be performed more accurately by these tools as these are not subject to human error.

However, this is not to say that the goal of hyper-automation is to make humans redundant. It’s all about freeing up people’s time so that they can dedicate themselves to higher-value tasks for the business.

In Practice

A great example is bulk email-sending programs, such as MailChimp. Instead of you sending out several emails (to potential/current customers) via Outlook if you send out your email using MailChimp, you can:

Ensure that you don’t miss anyone out as you would already have a pre-populated list of contacts you would send to.
You can programme MailChimp to share your email onto social media, which means you don’t have to do so manually.
After you’ve sent out the mail, you can see which people opened your email – as well as who clicked on what link – so that you can tailor your subsequent campaigns based on customers’ behaviour.

In our next article, we’ll look at what some of the benefits of hyper-automation are. So, remember to watch this space!

Don’t want to wait that long to find out what the benefits of hyper-automation are? If you’re going to jump the queue, leave us your details and one of our hyper-automation experts will get in touch with you.