Marketing metrics are quantifiable values (numbers, percentages, etc.), which are often analyzed by marketers or companies, to show how their marketing campaigns are performing across all their different marketing channels.
Sales metrics are often presented in sales reports with tables, lists, and graphs. Metrics are often presented in monthly, quarterly, or weekly reports to show enough data to make statistical sense.
Paid marketing, also known as PPC, display advertising, or online advertising, is the basis of any online marketing in the form of advertising.
Most marketers will use advertising methods such as Google Ads, Bing Ads, Facebook Ads, and many others. For this type of marketing, you need to know if your marketing investment is worth it. The most important metrics to track for your paid advertising:
1. Conversion process
Conversion metrics are a variety of data that show how many customers clicked on your ad and converted to a customer, trial, or whatever else you set as your campaign goal.
2. ROAS (return on ad spend)
Return on advertising spend (ROAS) is how much money your business earns for every dollar spent on advertising. It measures whether your ad is worth your pennies or not. If you’re looking for a more important metric than conversions, this might take the cake!
3. Look for traffic numbers
Here are some metrics that should help you better understand your traffic, from time spent on your website to the number of pages they see.
Keyword rankings are the main marketing metrics for your SEO strategy to see what keywords you are now ranking for in search engines and what your content marketing team should work on. You can use tools like Google Search Console, SEMrush, or Keyword.com to track it.
Engagement is very important, you want your audience to engage with your brand. This includes commenting, liking, and sharing your content.
It is important to add your social media conversions to ensure that your social media strategy is targeting the right audience, an audience that will click and convert. You have a few words and shares in your posts, but has anyone clicked on your link or CTA? Convert to customers?
7. Opening rate
How many people opened your email? This metric gives you a good idea of whether or not your subject line is working, and whether your audience is interested in what you’re sending them.
8. Click-through rate
Not only should your audience open your email, but they should also click on your CTA and convert them into paying customers.